What We Believe

  • That it takes a whole lot of effort to make something seem effortless.
  • That your identity is more than a logo, a typeface, and a color palette.
  • That if you buy quality you only cry once.
  • That, in an ideal world, you should be able to judge a book by its cover.
  • That you have to work hard in order to get it right.
  • That you can always learn more. And you should always try to.

From Alexander Isley’s “What We Believe”

Listen to Debbie Millman’s Interview with Alexander Isley on Design Matters.